October 14, 2011 marks the release of the second Who is Tomasso Antonio video. The promotional video is an addition to the October 2011 ad campaign.
The October 2011 Who is Tomasso Antonio video campaign continues the maximizing of the initial minimal September 2011 campaign. The video again demonstrates syncopation of audio and video, however, this time utilizes video layers the directly mimic the audio's synthesis.
The promotional video is broken down into three syncopated layers. The background layer, circular flickering white light, syncs with that of the string section. The lighting of the Tomasso Antonio brands syncs with that of the theme and the movement of each individual Tomasso Antonio brands syncs with one of six percussive elements.
An additional in depth post will follow with an explanation on the process of creating a video that requires such precision.
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