Animation

After reviewing the musical score, I then divided the video into three distinct phrases. Introductory phrase 1, I p 1, Theme phrase 1, T p 1, and Introductory phrase 2, I p 2.

Introductory phrase 1 is the 4 measure introduction from SWELL (variation 1.0). In the promotional video it introduces the brand and the star, seen in the center of the two (ss) of the brand. The key component to this phrase is the gradually swelling of the star, which is syncopated to the droning, continuos note, of the theme. As the droned theme increases, in amplitude, so too does the radius of the star's aura.

The rate of increase at which the the star's aura expands is doubled for the first two measures, this allows the swelling to be seen in slow motion. The star's aura syncs with the droning theme on both the absence of the aura as well as the complete expansion of it. The last two measures the star's aura directly syncs up with the droning theme, meaning the aura is always completely expanded when syncopated with each droned theme note.

The other key component to I p 1 is the blurring effect seen on the brand. The out of, then, in focus effect is syncopated with the melody layer, which is offset by a sixteenth note when comparing it to the theme layer.

For example below, hit the first frame and then use your over arrow key to experience the effect.